Store visibility quantified: where you show, what that means and what to do next

The problem

Steam has grown too big to keep track

With thousands of slots where your game could be shown to potential players, F5-ing a handful of them to understand how it's going is not cutting it anymore. There's a long tail of sublists most teams never even check that can make the difference for your game.

Tags
450+
Localized storefronts
40+
Sub-lists
8
Total lists
270k

As part of making a game successful

you have to understand how visible you are,

how your changes impact that,

and what you can do to grow it further.

What we do

We inspire Steam store presence understanding and improvement

Vis.biz is a community-driven platform focused on nothing but Steam visibility. We share unique visibility data, insights and opinions. Four parts, one goal: help you see, understand and improve where and how much your game shows up.

The App

  • Hourly rank-tracking across every tag, store and list
  • Impact rating for every slot
  • Visibility rating
  • Benchmark against similar games
  • Dashboard or API

The Datapool

  • Community pooled visibility data
  • Analyzed securely, never resold
  • Contribute data, get sharper benchmarks back

The Stories

  • Own expert articles
  • Referenced industry research
  • Anecdotal case studies
  • Combines data, strategic insights and opinion

The Knowledge

  • Tips & tricks
  • A taxonomic overview of Steam
  • A plain-language glossary of visibility terms

The app

See your visibility. Quantified.

Example — visibility score, last 12 weeks
78/100

Rank tracking, hourly

  • Every tag, every localized store, every list — new & trending, popular upcoming, best under €5, and more
  • Updated hourly, so you see movement as it happens, not a week later

Impact scoring per slot

  • Not every ranking is worth the same
  • Know which slots are actually worth chasing
  • Comprehensively modeled based on actual performance

Advanced data made simple

  • Understand your footprint condensed to your visibility rank and benchmark against comparable games
  • Graph-like visuals make it easy to track rankings over time

The data pool

Unraveling the puzzle together

Members of the community each contribute their own visibility data. It's transported via Steamworks, aggregated and analyzed securely by us. This data is sensitive, so it's never shared game-by-game. The pool allows us to learn together how store visibility actually works on Steam, and every contributor fuels and receives sharp benchmarks.

Visibility is the very start of discoverability:

it's both a source and measure of success

Blog & knowledge base

Data, insights and stories on visibility

Blog

Every post follows the same format, so it's fast to scan and easy to trust:

  • A quick summary
  • Additional opinion
  • In-depth text
  • External links

Self-written pieces, work referenced from elsewhere, and case studies of real games and how their visibility played out.

Knowledge base

Documentation to learn more about visibility, interlinked to articles and platform data:

  • Tips and tricks
  • A taxonomic overview of Steam
  • A list of terminology and definitions

Both are coming soon — be first to read them by joining early access below.

Join us

Be part of this journey from the start

Vis.biz is in development. We're opening up to publishers and self-publishing developers early 2027.

Leave your details and we'll keep you posted on the progress.

We'll only use this to reach out about vis.biz progress. No spam, no data sold.